New year, new skill: watch lesson 1 free and take the first small step with AI.
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The ten AI is Easy e-books+ 10 e-books · $1.99 each

🎄 Video course · 10 lessons · Alex & Lisa

Give AI as a gift. Alex and Lisa make it easy.

$41.65$49-15%Christmas price · 15% off until 31 December
▶ Watch lesson 1 free
Alex from the AI is Easy video courseLisa from the AI is Easy video course

Alex & Lisa · Video course · 10 lessons · English

AI feels like a mountain. Alex and Lisa make it one small step.

Ten short, cheerful video lessons. You learn what AI can really do — from asking good questions to pictures, video, websites and helpers that work for you. In plain words, at your own pace.

How do I start using AI as a complete beginner?

Quick answer: You need no technical background. Start with lesson 1 of our video course: it is free to watch, and Alex and Lisa show you the first small step in a few minutes. Then follow the other nine lessons at your own pace. Prefer reading? Our ten short books do the same job, one evening each, and you can read a real chapter free before you buy anything.

No tech experience needed · Watch on phone, tablet or computer · Yours to keep · More languages are on the way

Alex and Lisa in Christmas hatsAlex and Lisa in a field of tulips Lesson 1 · free

How it works

No passwords, no apps to install. Pay once and start right away.

1Choose your packPick the course for yourself, as a gift, with the e-books or for two.
2Get your linkRight after paying you get your own link by email. It works on every device.
3Learn and passWatch the ten lessons, do the short practices and pass the final exam for your certificate.

What you will learn

Every lesson starts with a quick recap and ends with a summary, a self-check and a fun quiz.

  1. What AI is freeNot a mountain, just a first step
  2. Your first real conversationStart, look and adjust
  3. A good request in four partsFor text, pictures, video and websites
  4. What AI can do for youEight kinds of AI and one small campaign
  5. AI in the cloud or at homeCloud, local, costs and privacy
  6. AI that works for youRoutines and agents, with you as the boss
  7. Making with AIPictures and video
  8. Websites and ad campaignsFrom idea to page and post
  9. Safe and smartChecking, privacy and staying in control
  10. Your own AI projectPlus the final exam and your certificate

Christmas packsChoose your pack

The perfect present for anyone who finds AI scary.For yourself, or as a gift for anyone who finds AI scary. More languages are on the way.

The course

All ten lessons for yourself, with the podcast version and the certificate.

$41.65$49-15%
Most loved

As a Christmas giftAs a gift

We email a lovely gift card with the course to the person you choose, on the day you choose.

$41.65$49-15%

Course + all ten e-books

The video course plus the whole AI is Easy book series in PDF and EPUB.

$49$59-17%

Learn together

Two places: one for you and one to give away. Learning together is twice the fun.

$69$89-22%
10 video lessons with Alex and LisaEnglish subtitlesPodcast version to listen on the goFinal exam with certificateLesson 1 free to try

An extra, for people who like paper-style learning

Prefer reading? The ten AI is Easy books

Ten little books, one evening each, in the same plain words as the lessons. Every book comes as a PDF and an EPUB, yours to keep, with six months of free new editions.

All ten for $14.99instead of $19.90 for ten single books
$1.99 per bookfour or more: one of them is free
Or with the coursevideo course + all ten books, one price

Course + all ten e-books

The video course plus the whole book series in PDF and EPUB. Tick the access box in the packs above first.

$49$59-17%
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Do not take our word for it

Read a real chapter, right here, for free.

This is exactly how all ten books read. If it makes you smile, they are for you.

AI Is Easy: AI Models · Chapter 1

What an AI model really is

What is the sort of AI model this book is about?
Almost every helper you can type a question into is built around something called a large language model. That is a computer program fed an enormous amount of writing. It has become very good at one particular trick. It works out what small piece of text should come next.

That sounds too simple. Is that really all it does?
It is remarkably close to all it does, and I want to show you why that is enough. Imagine you find a page from a film script. It is a scene between a person and their helpful assistant. You can read what the person says. But the assistant's reply has been torn off the bottom of the page.

And then?
Now imagine you also own a strange machine. You feed it any piece of writing, and it tells you which word would sensibly come next. One word. That is all it gives you.

How would that machine finish the script?
You would feed it the torn page. It would offer you one word. You would add that word to the page and feed the whole thing back in. It would offer you the next word.

That sounds slow.
You would do that again, and again, and again, and slowly a full reply would appear on the page. Not copied from anywhere. Built up, one piece at a time, each piece chosen because it fitted what came before.

So it is not looking up the answer somewhere?
Not by itself, and this is the part almost nobody tells you. It is not searching a library. It is not checking a list of facts. It is continuing a piece of writing in the way writing usually continues. Many of these helpers can now go and search the internet as well, and when they do they will normally tell you. But left on its own, it is producing the shape of an answer rather than fetching one.

That is 1 of 24 chapters in one of the ten books. Download the free chapter (PDF) · More about the free chapter

Not ready to buy? Start with a free chapter.

Leave your email and we will send you the opening chapter, free. One small AI win you can try tonight. No tech words, and you can unsubscribe in one click.

No technical knowledge needed. Unsubscribe anytime, in one click.

Straight answers, no sales talk

Do I need any technical background?

No. The lessons and the books are in plain, kitchen-table language with no jargon. If you can read a text message, you can follow along.

What do I get and how much does it cost?

The video course has ten short lessons, a podcast version, a final exam and a certificate (see the packs above). Prefer reading? Ten short e-books in PDF and EPUB: $1.99 each, or the whole set of ten for $14.99. You keep them forever and get six months of free updates.

Can I try before buying?

Yes. Lesson 1 of the video course is free to watch, and you can read a real chapter of the books free on this page.

Which languages are included?

The course is in English now. More languages are on the way.

Running a class or a team?

Get the free group copy of "Setting Up Your First AI": the whole book, no cost, made to hand out to a class or a group.

Who actually makes this?

People, not a chatbot. AI helps with research and drafts, but everything is read, rewritten and fact-checked by a human before it goes out. Alex and Lisa are animated characters.

Why buy this instead of just asking ChatGPT myself?

You can, and you should keep doing that. This is built to make it work better, not replace it: you learn the exact questions to type into any AI, in plain words, so you get a useful answer instead of a wall of jargon on the first try.

Did this finally make sense? Tell Google you want AI is Easy in your answers — one click, and the next time you ask an AI about AI, we are there.

Give the course as a gift

We send a gift email with their own link on the day you choose.